WHAT IS DATA VISUALISATION?
The concept that a picture paints a thousand words has been long etched into human history since cavemen started carving on walls. Maps and graphs started popping up in the 17th century and the pie chart was invented in early 1800s. When Charles Minard mapped Napolean’s invasion of Russia, this became one of the most cited examples of statistical graphics. Said map depicted the size of the army as well as the path taken by Napolean when he retreated from Moscow. To provide better context, he tied these information to temperature and time to enable audiences to better understand that historic event.
Advancement in technology was the catalyst in which data visualization evolved to where it is today. Computers started processing huge amounts of data at speeds unimaginable before. As processing power evolved, from the computer that powered NASA’s historic landing on the moon to the microchip which powers your smartphone today, data visualization has also evolved exponentially. Today, with the help of cloud computing and the advancement of cyber security, data visualization has grown into a blend of art and science and is set to change the landscape of the corporate world for years to come.
Why is Data Visualisation Important?
Human beings are designed to process information visually. Vivid colours, ratios, shapes and gradients jump out at us and our brain processes the information at lightning quick speeds. Humans have been known to process by visual inspection long before the invention of language. With this in mind, it is important to understand the impact data visualization has on the world today, from sales presentations, boardroom presentations, marketing collaterals to reading accounting statements and making buying decisions.
Because of the way the human brain prefers to interpret information, using charts, graphs or pictures to visualize large amounts of complex data is far more efficient and easier than going through data intensive spreadsheets or reports. By adopting data visualization in your everyday worklife, we are able to convey complex concepts and data in a universal manner and more importantly tweaking presentation information to get the right outcome will become that much easier.
Data visualization can also, at a glance, help you identify areas that need attention or improvement, clarify which factors influence customer behavior and predict sales volumes by studying trends. By using data visualization to deliver information, you will also be able to comprehend complex information quickly, identify relationships and patterns, spot emerging trends and communicate more effectively.
With so many benefits to incorporate data visualization into your work process, what then is your first step?
Understanding the data you are trying to visualize, including size and uniqueness of data
Determine what you are trying to visualize and what you want to communicate using data visualization
Knowing and understanding your audience and how your audience uses information
Deciding which visual to use that conveys the information in its best and simplest form.
Innoark will consult with you as your partner to determine the following
Examples of Different Visuals
To find out how we can do all this and discuss how we can help you and your business, then we would love to hear from you.
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For over a decade, Innoark has been helping and working with clients all over the world with our technology solutions. Our sole mission is to make your life easier and more efficient.